In 2009 Die Antwoord burst onto the International scene out of the deep dark depths of South Africa. The rave rap duo of Ninja and Yo-Landi Vi$$er introduced ZEF culture into the pop culture lexicon, and it hasn’t been the same since. Early videos racked up a combined 35 million views, crashing the band’s website due to the influx of traffic. In total their videos have over 250 million views and their albums are approaching a million in sales worldwide.