As one of British pop’s freshest new voices, Griff ascends to new heights on Vertigo while still retaining the intimate, handmade charm that first distinguished her. Like many great albums, Vertigo is about self-discovery, a path Griff has walked alongside her fans in real-time through a series of singles and EPs to reach this point. From songs that explore the depths of melancholy and heartache to those that celebrate the healing and joy of getting through it, the album lays out a path that follows the ups and downs of the vertigo experience. At its core, it’s about turning the tumultuousness of youth into a source of empowerment.

Taking a 360-degree approach, Griff leaves no detail untouched, from production nuances to her iconic hairstyle. She draws on her unconventional background of being from Chinese-Jamaican heritage with an outsider’s perspective to inform her music, making something uniquely her own in the process. Launching an international music career from your bedroom isn’t easy, but Griff embodies the tenacious, wise-beyond-her-years talent to make the impossible a reality.

Crucially, Vertigo captures Griff in her element, living freely and flowing through a world where there’s no singular path to becoming a pop star or defining oneself. Her music pulses with a sense of liberation, embodying the ethos that individuality and authenticity are the right path. Vertigo is a declaration that personal growth and artistic evolution can coalesce into something truly remarkable. With each song, she lets you’re a little further into her world, where vulnerability meets strength, and where the search for one’s soul unfolds in real-time, and you can feel it deep down in your bones.