J Balvin's RAYO is a high-voltage return to his reggaeton roots, an electrifying experience that pulses with the collaborative energy brought by guests SAIKO, Blessd, Dei V, Luar La L, Ryan Castro, and more.
J Balvin electrifies the reggaeton scene once again with his latest album, RAYO, a dynamic blend of electronic-inspired beats and classic reggaeton rhythms. Known for his collaborative spirit, Balvin has assembled an impressive roster of stars, including Feid, Chencho Corleone, and SAIKO, showcasing his knack for drawing energy from those around him. From the outset of his career, Balvin has thrived on working with others, and RAYO is a testament to his ability to fuse different talents and styles. The album's second single, "Gaga," produced by reggaeton heavyweights Keityn and L.e.x.v.z, features a standout collaboration with Spanish sensation SAIKO, offering a taste of the album's eclectic vibe.
RAYO features a mix of reggaeton legends like Chencho Corleone and Zion, along with Colombian megastar Feid and Mexican icon Carin León. However, Balvin's commitment to uplifting emerging artists is evident in his collaborations with rising stars such as Spanish talents Bad Gyal and Quevedo. This blend of established and upcoming artists not only elevates the genre but also underscores Balvin's role as a conduit for new energy and innovation.
The album captures the essence of a lively house party, where the music's biggest names rub shoulders with tomorrow's superstars. RAYO seamlessly blends reggaeton with electronic pop, dembow, and urban sounds, featuring a diverse lineup that includes Blessd, Dei V, Luar La L, Ryan Castro, Omar Courtz, and YOVNGCHIMI. The result is a vibrant collection of tracks that reflect Balvin's vision of community and connection.
Accompanying the release of "Gaga" is a visually stunning music video, directed by Jean Lafleur and produced by Antiestatico. Shot in London, the video introduces viewers to the cinematic universe of RAYO, with a mesmerizing chromatic world that references the album's cover art. The metallic car and iconic lightning bolt symbol - long associated with Balvin - emphasize the album's theme of radiant energy and dynamic exchanges. With RAYO, Balvin not only returns to his reggaeton roots but also pushes the genre forward, making it clear that he's here to stay and will continue to shape the future of Latin music.