For vocalist Ash Costello, Half Black Heart represents more than just an album; it embodies a journey of self-discovery and authenticity. "The concept behind it is simple yet powerful – no one is purely one thing," she shared. "Nobody is so flawless that they have the right to pass judgment on someone else’s flaws. We all exist as a mix of good and bad, innocence and guilt, a bit angelic and a bit devilish."

The album shows the Anaheim, California band's tremendous evolution and artistic vision and serves as a culmination of their collective growth and experiences which can be heard throughout their previous releases. "We've taken everything we've learned from those songs and poured it into this record," continued Costello. "It represents the duality that has always been a part of us - half red, half black; half heavy, half poppy; half dark, half fun, half metal and half rock."

Half Black Heart features an eclectic mix, including the band's 2022 hit "Hurts Like Hell" and recent single "I Still Believe," alongside more new tracks that will leave an impact on listeners. From haunting melodies to blistering riffs, each song on the album resonates with a raw authenticity that is quintessentially New Years Day.

The band's journey to Half Black Heart has been marked by significant milestones, including their recent inclusion on The Kiss of Death Tour with In This Moment and Ice Nine Kills, as well as their electrifying performance at WWE NXT’s Halloween Havoc. With the upcoming spring tour alongside Lacuna Coil and appearances at Welcome To Rockville and Sonic Temple Art & Music Festival, New Years Day is poised to take the music world by storm once again.

"‘Half Black Heart’ is my anthem," declares Costello. "It’s a declaration that neither I nor anyone else will ever be perfect."