The Bloody Beetroots is Sir Bob Cornelius Rifo, the Italian producer born the same year as punk rock, a fact emphatically made clear by the '1977' tattooed across his chest.

This album, HIDE, is a perfect culmination of Rifo's past experience in punk music, mixed with artistic cross-genre collaborations and unique, stylish sounds. The album features musical legends Paul McCartney, Peter Frampton and Penny Rimbaud as well as young tastemaker acts Tommy Lee, Theophilus London and Sam Sparro, among others.

Rifo has headlined and closed major festivals across the world including Ultra Music Festival, Stereosonic, Electric Zoo, Tomorrowland and more.

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