Rootfire and Ineffable Music Group are pioneering an alternative, not-for-profit record label that empowers artists to create, market and distribute music with interest-free micro-loans under the name Rootfire Cooperative. The first release on the label is the Movement’s sixth studio album, Golden. The album was produced and engineered by Danny Kalb (Beck, Ben Harper, Karen O) and it features guest vocalists Collie Buddz, Elliot Martin (John Brown’s Body), Leilani Wolfgramm, Mr. Williamz, and Bobby Hustle. The Movement’s last two studio albums have debuted in the top two spots of the Billboard reggae chart.